The famous sales pie chart is made up of three distinct slices. Attitude; Skills; and Knowledge. This spells ASK. Of course it is important that you know your subject matter … or at the very least, where to find the information. Of equal importance is the ability to understand the steps of making a sale in these competitive, “what have you done for me lately” times. But without a shadow of doubt, the single most important slice of the pie involves what goes on in your head. Today, more than ever before, it is a person’s attitude that gives them the key advantage in a competitive environment. People migrate to those who regularly exhibit a positive sense of being. And, more often than not, the by-product of a healthy attitude comes in the form of enthusiasm. Enthusiasm is infectious. The most skilled and knowledgeable salesperson in the world, when diagnosed by a prospect to be short changed in the personality department is going to wash out of the game early and without fanfare. What’s more, enthusiasm sells! If you cannot manage to get enthusiastic about the most wonderful industry imaginable (travel) then perhaps you need to begin thinking about an alternate career path. (Don’t allow this to happen. Get enthusiastic. Find a reason. Make a reason. Steal a reason. Just get juiced.