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Mike Marchev
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Summer School 2014

Module #1: Lessons 1 – 10

Lesson #1: NoteCard Friday

Taking time once a week to say thank-you to people who have been influential in your professional and personal development is not asking too much. It must be handwrittn and mailed snail-mail style. Your life will never be the same.

Lesson #2: Email Secret Strategy

It doesn’t take much time but it will alter the entire tone of your emails. Nothing is more [pleasing to an individual than their name. Use this knowledge to your advantage.

Lesson #3: The Power of Likeability

There is an age-old belief that most people will decide to do business with the people they have something in common with. Said another way, people do business with people they like. If there is any truth in this belief (which there is) then it makes sense to focus on those traits that make you more likeable.

Lesson #4: Sales Myth #1 – The Numbers Game

Selling has always been eferred to s a numbers game. The more calls you make the more sales you will make. Although this is not entirely false, in today’s information-packed environment this sales philosophy may be outdated. Today it makes more sense to target those people you have an ointerest in and pursue thm as individuals. Selling today is more analogous to a game of darts.

Lesson #5: Sales Myth #2 – Rejection Is The Norm

Lesson #6: Sales Myth #3 – You Must Like People

Lesson #7: Sales Myth #4 – Stress Is Inevitable

Lesson #8: S

Lesson #9: S

Lesson #10: S

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