Execute.
Webster’s New World College Dictionary defines “execute”: [to carry out; perform; do.]
The primary reason companies (and individuals) experience negative results is not so much a lack of knowledge as it is a failure to execute. It is a shortage of “do.”
The author Tom Peters (In Search of Excellence) has been known to say, “It is amazing how many people in the oil business fail to get the message that in order to strike oil, you have to dig a hole.”
Popular clichés remind us that “Talk is cheap.” “After all is said and done … more is said than done.” I say, “You want to strike oil? Dig a hole.”
I’m not suggesting that planning … thinking … reflecting …. and strategizing are not necessary steps in establishing excellence. I‘m reminding you that sooner or later you need to put your money where your mouth is and put your knowledge, skills and personalities into motion. You have to test your assumptions. You have to execute. You have to dig a hole. You have to …..”do”.
Here is this week’s four-prong attack:
- Finish what you start.
- Perform all tasks like the confident professional you are.
- Do what you say you will do.
- Dig more holes.
From this day forward, execute with energy, enthusiasm and confidence.
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