People are very busy today with plenty to do and more to think about. I’m busy. You’re busy. They’re busy. Do not ever interpret a lack of immediate response as a sign of disinterest. Emails get buried and voice mails are easily forgotten as new input replaces them.

If you want to make a connection with a client, prospect, vendor or even with a fellow associate, you have to understand and internalize this single point: PEOPLE ARE BUSY TODAY. It is your job to follow up until one of two things happen:

 (1) They respond … one way or the other

(2) They threaten to call the police

Persistence is key to your success.

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