For many of you, this may sound incredibly boring … mundane … even amateurish. It isn’t.
How can this guy, after 49 weekly messages, hit us with something as logical as this? Don’t bite off more than you can chew?
I tell you this because in a few short weeks, you will be writing down another year-end fictitious list outlining all the things you are not going to accomplish. Hence, my advice to you in today’s marketing minute.
I have a better idea. I have a more realistic idea. I have a more logical idea. This year, why not write a “wish list” that at least has a small chance to work in your favor. This year, write down just two objectives to work on for the next 12 months.
Hey! You don’t expect me to do everything for you, do you? I just simplified next year’s mission by at least ten fold for you.
You have to decide what two items you intend to achieve in 2008. But if you insist, I will give you a hint.
(1) Increase your current “good-guy” customer list by adding 12 more good guys. For the sake of argument, “good guy” translates to “profitable”. Just 12.
(2) Budget a set number of dollars for your personal development. If you need a number, how does $250 sound? Now, you won’t have to hesitate to buy a book, attend a course, join a teleclass or subscribe to a personal development magazine. Now you can make Barnes & Noble your favorite coffee shop. Since you have already budgeted for such luxurious expenses, it won’t hurt at all.
(3) I know I said two, but here is a bonus item. For the rest of the year, simply work hard, honest and smart. The rest will fall into place nicely, and you will find that 2008 will be kind to both you and your bank account.
(4) I’m on a role. #4 calls for you to “dump” five clients who are driving you to drink. Notice I didn’t suggest to stop drinking. But now a few cold ones at the end of the day will be a result of your choosing.
I’m not even going to list number five. But if I did, it would involve finding more ways to have more fun.