This was clipped this morning. 2.13.02
I think it carries a very worthwhile reminder … message.
Assume for a moment that you are targeting upscale, leisure prospects.
As much as you’d like, you just can’t walk into your local Golf & Tennis Club and begin shmoozing with the members. So, how else can you gain entry into their world.
Answer: Go where they go … when you can.
This morning’s paper featured an ad informing the reader of an event at The Kravis Center in West Palm Beach. To me, this had “upscale” written all over it.
It looks like I can buy my way into a venu that just may have a few upscale travelers there. For 75 bucks I can introduce myself (not my business) to a handful of people. The opportunities to meet new people are numerous: At your seat, both sides and front and back; the restroom, the bar, the parking lot, and who know what else lurks down the halls of the Kravis Center?
(If you are not a good conversationalist, you can always open with, “Hey lady did you hear the one about the chauffer and the Rolls Royce?”) Trust me, this one doesn’t always do the trick! lol)
I am sending you this to jog your personal creative tendencies. (I don’t know who Arlene is either.)
Two things;
1. I want you to read your local newspaper and magazines with an eye open for these types of “openings.”
2. Agree with me that to catch the Big Fish, you have to go where the fish hang out.
These opportunities are everywhere. You just have to learn to spot them. Whether you do something about them or not, is up to you.