Meeting #5: November 3, 2014
Meeting #4: October 27, 2014 – Chapter 7 – Pre-Launch Content
Meeting #3: October 20, 2014 – LAUNCH by Jeff Walker .. Chapter 6/Surveys
Meeting #2: October 6, 2014 – LAUNCH by Jeff Walker .. Chapter 5/Mental Triggers
Meeting #1: September 29, 2014 – LAUNCH by Jeff Walker .. Chapter 4/Sideways Sales Letter
Notes:
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Salute
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Rules
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Take-aways
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Have a strategy
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Anticipation
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Three-step launch
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Info bytes and bits
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Build credibility
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Handwritten thank you note
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Email list: major asset
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Focus on current clients
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Survey needs
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Engage with clients
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Continue building your list
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Start a conversation
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Deliver great info
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Non-sales sounding
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Surveys / engagement
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Give people what they want
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Anything new will work
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Give before you get
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Reciprocity rule
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Great content
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Richard Turen: Lonely newsletter
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Address the pain points
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Mistakes: lack of time, frustration, safety, not knowing, ignorance, fees, forgetting documents.
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Today … short is appreciated
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Cut up our information
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The Pivot
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Reciprocity
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Authority figure
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What’s your next move
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Slowdown: Develop a process
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Lead page for ethical bride
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Establish relationships
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A letter with news
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Become a curator
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Three parts: why – what – how
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Remember to pivot