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Mike Marchev
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Meeting #5: November 3, 2014

Meeting #4: October 27, 2014 – Chapter 7 – Pre-Launch Content

Meeting #3: October 20, 2014 – LAUNCH by Jeff Walker .. Chapter 6/Surveys

Meeting #2: October 6, 2014 – LAUNCH by Jeff Walker .. Chapter 5/Mental Triggers

Meeting #1: September 29, 2014 – LAUNCH by Jeff Walker .. Chapter 4/Sideways Sales Letter

Notes:

  1.  Salute

  2.  Rules

  3.  Take-aways

  4. Have a strategy

  5. Anticipation

  6. Three-step launch

  7.  Info bytes and bits

  8. Build credibility

  9. Handwritten thank you note

  10. Email list: major asset

  11. Focus on current clients

  12. Survey needs

  13. Engage with clients

  14. Continue building your list

  15. Start a conversation

  16.  Deliver great info

  17. Non-sales sounding

  18. Surveys / engagement

  19. Give people what they want

  20. Anything new will work

  21. Give before you get

  22. Reciprocity rule

  23. Great content

  24. Richard Turen: Lonely newsletter

  25. Address the pain points

  26. Mistakes:  lack of time, frustration, safety, not knowing, ignorance, fees, forgetting documents.

  27.  Today … short is appreciated

  28. Cut up our information

  29. The Pivot

  30. Reciprocity

  31. Authority figure

  32. What’s your next move

  33. Slowdown: Develop a process

  34. Lead page for ethical bride

  35. Establish relationships

  36. A letter with news

  37. Become a curator

  38.  Three parts: why – what – how

  39.  Remember to pivot

 

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