Your Biggest Problem (I repeat this throughout the Circle)
Without a doubt and without hesitation, I can say this without batting an eye or apology. Your biggest problem is this: Not enough people know that you are alive.
How in the world can anybody elect to do business with you if they don’t know you exist? I’ll answer that. They can’t.
As soon as you buy in to this fact, it is up to you to implement an ongoing program that will keep you in your prospect’s mind. And you can take this to the bank while I am on the subject. When you are out of sight, you are out of mind. Therefore, and this bears repeating, it is up to you to stay visible without becoming obnoxious.
Phone calls, emails, letters, articles, postcards, meetings, web sites, brochures, pamphlets, courses, classes, cold calls are all among the options available to you.
I don’t care what you choose and I don’t care how you do it. I do care that you do something everyday to remain visible and at the ready once your prospect decides to give you a tumble.
Your biggest problem is the easiest problem to overcome. Just do it, and do it and then continue doing it.
PS. Don’t make this thing harder than it is. Just keep in touch with the people you want to do business with. Manage to have fun with it while knowing you are doing your prospects a favor keeping in touch with them.