Audio Lessons 11 to 21
11. The Fly & The Screen
Stop beating your head against the wall. Back off. Look for what opportunities already exist. Then wait for the “open window” so you can “do your thing.” No matter how many times you travel down a dead-end street, it will continue to be a dead-end street.
12. Meaningful Percentages
The whole world can’t be wrong. Think about the following three percentages and decide how you can change your life for the better. 50% – 25% – 80%
13. FDU – Sales
Who wants to go into sales after you graduate? Anybody?
14. The Notre Dame Letter
If at first you don’t succeed, try, try again.
15. Trust – Know – Care
When meeting people for the first time, they will ask themselves how you stack up
to these three questions.
16. The Platinum Rule
The Golden Rule is outdated. Don’t believe me? Try the Platinum Rule from now on.
17. The Ricoh Lesson
All things being equal, people will do business with people they like.
18. Why You?
This is a basic question that needs attention. Why should I do business with you?
Perhaps your #1 issue, concern, or dare I say “problem.” Not enough people know that you are alive. Until you know I exist, nothing good or bad can happen.
20. The Market Plan
I have 12 words for you. That is all you need. A 12-Word Marketing Plan.
21. Closing Statement
We are half way done. Want some more? Lessons 22 – 43.