#44: Stick To The Basics
1. Two plus two will always equal four. (2 +2 = 4)
2. The basics and fundamentals will always work.
3. People like to feel welcome, smart, listened to, important.
4. People like their phone calls returned in a timely fashion.
5. Fine out what people want … and give it to them.
6. 2 + 2 will never equal 5.
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