This is the first of four marketing minutes devoted to FREE press coverage.
Often, it is not a dearth of ideas that may be slowing you down, but the technical details of submitting the press release.
I will address seven frequently asked questions over the next four weeks.
Question #1: Should I call the editor on the phone?
Answer: Usually not. It’s better to use the normal established channels. The assignment editor is very busy and is often annoyed by phone calls.
If you do call, always ask the editor, “Is this a good time to speak with you?”
If not, ask when you can call back. Have your elevator speech prepared. Be able to give what, who, where, when, how and why it would interest their audience in 60 seconds or less.
I’ll have another answer to another question next week.
“Find somebody you can help … and then help yourself by helping them.”