Inner Circle Sales Lesson #15: Mistake #2. Not Being Obsessed With Helping People
Get out of you, and into them. Drop the pronoun “I” and replace it with the pronoun “you.” Focus on helping other people achieve their goals.
Sales Mistake # 2: Not being obsessed with helping people.
If you want to get to the top of this profession, you have to stop worrying about yourself and start thinking about helping others. Sounds absurdly simple. It isn’t.
As I mentioned earlier, your primary goal is to stop selling.
When you try to sell, it appears to everyone that you are selling, and nobody I know enjoys being “sold”. But, when you are legitimately, openly and sincerely interested in helping people, you will have their undivided attention, and eventually, the combination to their check book.
A well-known sales trainer once said,
“You will get everything in life you want if you first try to help others get what it is they want in life.”
Focus on helping others first and your turn will come.
Looking at it from a different angle, make it your business to make other people successful. That’s your new mission in life…to make others successful. If your product or service can help make others successful, then you will soon be in high cotton.
Bottom Line: Get out of you and into them. Focus on trying to help other people succeed. Use what you know and whom you know for a single purpose, and that is to help others.