Mistake #1: Assuming that people are rational.
Mistake #2: Assuming that people are eager for change.
Mistake #3: Assuming that once someone knows things the way you know them, they will choose what you chose.
Borrowed (stolen) from Seth Godin
You also might be interested in
Please do not misinterpret my blog title this week. Translation:[...]
This headline appeared in today’s Sun Sentinel Newspaper. You remember[...]
Little things make or break deals. In a “me-too-only-cheaper” competitive[...]