Inner Circle Sales Lesson #7: Credibility In Writing
We have taught people to question what they hear. For some reason, these very same people have a tendency to believe what they read. Our mission should be clear.
Write what you want people to believe.
Thanks to the inundation of information today, consumers do not have a shortage of input. They are pounded from morning until night with all sorts of statistics, tips, tid-bits and “need-to-knows.”
It is no surprise that they have come to a point where they just don’t know what to believe, or who to believe. No wonder they are driven to the Internet to sort things out for themselves. I, for one, don’t blame them.
I used to believe that people did business with people they liked. This still may be true, but I am revising this belief by saying that people now do business with people they trust.
Visibility comes first. Credibility comes second. Trust comes third.
You can build your credibility factor by going public with what you know to be true. I am suggesting that you begin practicing your writing skills. People believe what they read. People who write are deemed credible.
You may not be good at it on day one. I assure you however, that the more you write the easier it will come, and the better at it you will become. And most importantly, the more credible you will appear.
One of my most protected secrets is this. I want you to write a short, lousy article. You can do this. You are already skilled enough to write a short article. And you are more than capable of making it lousy. Just do it. Write.
Then, I want you to make it a little longer and by editing a little, making it a little better. Each day … a little longer and a little better. In a very short period of time, (5 – 7 days) you will have something worth distributing. Your credibility will soon be on the rise.
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