As with any sales letter, your primary objective is to acquire a meeting with the decision maker. Your chances to “sell” anything to anybody via the written word has become increasingly difficult if not down right impossible.
So, don’t fight it. Go with a logical flow. Write for the “interview.”
And remember, to write with the reader in mind. Minimize useage of the pronoun “I” and replace it with the pronoun “you.”
Click Here to see a sample letter. (Church Fundraiser)