The definition of “contact” can imply many things. In our case, I will focus on just one. Although more business is being conducted today from a distance, I am a firm believer that selling is and will remain a “contact support.” Putting a personality to a name, and the written word can be the secret to your success.

And by “contact,” I mean a continuous effort to remain visible over time. You may have heard of the Rule of 7, which implies nothing more than a defined continuity in your approach. The rule specifically states seven touches over an 18-month period. There is nothing magical about these numbers … they simply imply that a persistent and consistent approach is called for in a world filled with so many options and choices for … everything.