It is a normal tendency to cross off the year around Christmas time.

I am the first to admit that it is a special time and that time for family and friends is paramount. But if you “have” to go to work, you might as well “go to work.”

“Nobody wants to hear from me during these festive days” is a common excuse for your lack of activity. But believe me, nothing could be further from the truth. And here is why:

Your clients are also at work. And they are looking for things to do between Christmas and New Years. They too, have a tendency to slow down a tad, but with the chance of their boss slithering around the corner at any time, they are looking for ways to “look” busy.

Voila! Your phone call just might be the answer they are looking for.

You can keep you call short and with any degree of luck … on topic. Remind them that you are grateful for their business. Thank them for their support and friendship. Wish them well in the coming year. Say good bye. Dial another client.

Speaking of being grateful, I would like to thank you for tuning in this year and supporting The Hertz Corporation, Vacation.com and me, Mike Marchev.

Without you, there is no Marketing Minute. Without you, there is no Vacation.com. Without you, Hertz would not be in the position they are in today. You are an important cog in the distribution wheel, and it is important that you remain in the black throughout 2008.

I for one, am pleased that I have been given the green light to provide my slant on things for another year.

Merry Christmas people. And I say Merry Christmas because that is what I say.

Next week is the last and final Minute for 2007. With any luck, I will muster up one more thought, idea, or interpretation to help grease the skids for another successful week. If for no other reason, then to keep busy before my boss wises up to me.

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