I received an email from an old time friend and business associate this week that brought to light two important business lessons. I would like to share them both with you in Marketing Minute #48.

We had lost touch along the way and after a year of futile attempts trying to contact him, his email came in via “Linkedin ” This is an online networking personal database based on the “who-you-know” theory of success.

In any event, once I received this notification, I immediately called him and Voila, another friendship was renewed.

Lesson 1: Don’t allow old friends to drift away. Do what you can to keep in touch. An out-of-the-air email can work wonders.

During our phone conversation, my friend informed me he had a new job that paid very well. He shared with me that he spotted the ad in the morning paper thinking that this outfit could never justify a man with his talents. For fun, he responded to the ad and rest was history.

For some of you who have been following my diatribes for the last 47 weeks, you might see how this man’s actions parallel to my “Flyer Letter” system of having fun while growing a business.

As you may recall, a Flyer Letter is a written idea stimulator designed to stimulate ideas. (I bet you could have figured that one out for yourself.)

Lesson 2: Send more Flyer Letters.

As the New York Lottery commercial so succinctly states, “Hey! You never know.”

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