Audio Lessons 1 to 10
Make no mistake about this, we are talking about “eating regularly.” That is our goal. That is our objective. And the following messages and reminders are tailored to help you do just that. They will serve as wake-up calls if you listen carefully to each segment. One of these lessons may change your life.
2. Better – Neutral – Worse
There are only three things that can result from a new introduction. Your strategy is to decide what outcome is most desirable and make it happen. You can make people feel better, neutral or worse having met you. Guess what strategy makes the most sense?
3. The 1.6% Rule
It is the little things … the small details that will position you as the #1 “go-to” source. Just a little bit better is all that is required. Be on the lookout for ways you can improve your daily performance … just a little.
4. Email Marketing Tip
Ten more seconds can make all the difference in the world. Personalize your emails. Think through your Subject Line. Address each email personally. All of them … from now on.
5. Telephone Power
Your goal is to get your phone to ring. When it does, you have to embrace the opportunity. The voice that answers the phone … is the business. And remember, he who answers the phone is in control of the phone call. Don’t shoot yourself in the foot.
6. The Rule of 7
When you are out of sight, you are out of mind. It is your job to maintain a presence with your prospects and clients. This Rule keeps this major reminder in focus. Memories are short. It is up to you to remain visible over time.
7. Print Is More Believable
People have a tendency to doubt what they hear, while they seem to believe what they read. Therefore, write down what you want people to believe. I know you are not a writer. But you can write a lousy letter, email or article. Then edit it. Make it better. Soon, you will be a little better than lousy. If you stick with it, you will actually get quite good at writing.
It is in your immediate best interest to find things in other people worth admiring. “If I like you … chances are pretty good that you will like me.”
Make no mistake about it, enthusiasm sells. Get excited … act excited … be excited. It is a shame if you have to pretend. But if you must … pretend until you actually stumble on something to get excited about. Need help? Give me a call.
10. Targeting Your Market
The old “marriage proposal” will help drive this message home. First, decide who it is you would like to do business with (marry), then … make it happen.