I just returned from a speaking engagement in Hartford, CT. This one was in front of a room full of Car Dealers — a pretty rough crowd.
Last week it was Tractor Dealers. The week before was a Pharmaceutical Service Firm. All very much different, but all very much the same.
If you think your problems in the Travel Industry are unique or somehow different than other industries, I am afraid you exhibiting a mild form of denial.
The common denominator among all the groups I speak to is the fact that they are all people. And all (most) people strive to do well for themselves, their families and their company. Therefore, it is time well spent if we find the time to go to school on other people (industries) to learn what is working for them when it comes to success.
| Today’s Message in a Nutshell:Go to school on other industries. Learn what others do to eat regularly. Talk to people who do not sell travel for a living. And then … listen. |
In a moment, I am going to ask you to click on two links to review a creative stunt originating from a Real Estate Agent from Texas.
- This is a good example of staying in front of prospects without “hawking” your services.
- This is a good example of how you can be creative without reinventing the wheel.
- This is a good example of how you can use current events to help position you and your agency.
- This is a good example of a low-cost, high impact mailing piece.
- This is a good example … period!
Hint: This particular person jumped on the opportunity presented by the US Postal Service as soon as they announced a postage stamp increase. This person realized how many 39 cent stamps where going to be floating around aimlessly if one did not come up with a 2 cent fix. The Remedy: This person enclosed a sheet of 2 cent stamps to come to the aid of those outdated 39 cent jobs. Easy. Logical. Affordable. Practical. Meaningful. Useful.