Emails Can Be Spelled “OPPORTUNITY”
As many of you know, I have been promoting our final 2007 Seminar at Sea in the Hertz Marketing Minute.
To make life easier for you, I included a link which automatically addressed a return email back to me with the subject line reading “Caribbean SAS.” Using this as an example, I think I have something of value to share with you all today.
Presumably, those of you who hit the link, had some level of interest in this opportunity. Many (most) of those responding hit the link and jotted down a word or two officially indicating your interest in learning more.
But in taking the short route, you failed to position yourself from the 5000 others who found time to hit the same link. In short, you blew an opportunity to shoot to the top of the list by simply taking a few moments to separate yourself from the pack. Apparently, you were too busy to “make an impression.”
Now remember, we are just using this as an example. I am here to help you. This in no way, shape or form should be taken as a personal affront or criticism. Remember last week’s message: Be Coachable.
By taking a few moments to personalize your email you could have easily be taken seriously and placed on the top of the list. With only 33 spots allowed by Royal Caribbean, I am certain there will be many who receive the old “too late” slip accompanied by the words “see ya next year.”
Emails are too easy to write and are often abused, misused and confused with appropriate communication. If you are going to write an email, you might as well make an effort to make it meaningful to the reader.
Be the exception. Take a moment to write meaningful emails that are succinct yet thorough. You will be amazed at the many good things that will come from your efforts. Remember, the reader is human and appreciates your attention.