Today we are going to focus on Postcard Marketing.
Since writing this thought the email phenomenon has taken off like nobody’s business. That being said, there is still room for some “snail mail.” The postcard remains a solid communication strategy.
There is absolutely no better way to keep your name popping up in front of your prospects than with a postcard.
Postcards do the job they are supposed to do.
They communicate information in short bursts for relatively low cost.
If you haven’t noticed, (1) people have short attention spans, and (2) they have enough to do, think and screw up without you having to remind them of other things to do, think or screw up.
Okay. We agree. Postcards are cool tools.
There are a number of benefits that support this strategy.
1. Postcards are read more often than not. (99.9% of the time.)
2. The message is short, clear and succinct.
3. The postage is low. 32 cents vs. 45 cents.
4. They are easy to send at a moment’s notice.
How do you get em?
A number of ways.
First: you can make them and print them on your office copier.
You can make 4 up on a piece of 8.5 x 11 80lb colored, eye-catching card stock available at Staples, Office Max or Office Depot.
These work fine but could probably use a little personality as well as professionalism.
You can have your suppliers supply you with a batch from time to time. They usually have budgeted for a couple of million of the things. These of course will be graphically correct but will carry the supplier’s photo and message.
Choice 3 is to have your own printed. These cost about $375 – $400 for 5000 and you can print four color photos of anything you want on them. Don’t quote me here. A simple inquiry will give you the facts. Google “postcards” and see what you can come up with.
I use three separate postcards for my business.
One has me in a suit standing in front of a waterfall.
Go figure! I justify this pose because, after all, my product is ….. me. In truth, I look like I am selling men’s suits.
Another has the letters TGIF crossed out in red with my slogan THANK GOODNESS IT’S TODAY underneath it. This one hits a nerve with many people and they find a spot for it in their cubicle. (This is ideal.)
The third is a picture of my sales book
“BECOME THE EXCEPTION”.
The single purpose of all three is to remind my prospects and customers that I am alive and well and standing by to help them when they are ready for some help.
I said you could buy these little jewels in batches of 5000. That’s a lot of postcards.
Here is how you get them out into the marketplace.
Tell each employee that it is their responsibility to send 25 each week. Period. If 25 is too easy, adjust the number accordingly. You buy the stamps (21 cents at the moment) and they find a target.
Utilize all of your employees and get in the habit
of sending postcards to help market your business.
Sadly, you must remind some employees that it is indeed, their business too. Get those postcards in the mail.