The truth is that if you read all the articles and informational bulletins available to you pertaining to the travel industry, you won’t have enough time to sell, service or manage your current client base. You will be too busy “learning.”
Although information is everywhere, knowledge is still king. But time remains the limiting factor. This being the case, what can one do to gain a leg-up on the competition?
Google the words “travel agent” and see for yourself how many options pop onto your screen in less than a blink of an eye. (The answer is just a tad under 30 million in ¼ of a second.)
I see two problems as it relates to information overload. The first one is more basic than the second. The fact is that most people – age does not matter – do not make it a habit of reading directions. You can delete the word “directions” and still get my point. Secondly, most people – age does not matter – take the easy way out, the path of least resistance, the road more travelled, which more-often-than-not is spelled “easier.”
I am reminded of the saying that “the person who does not read is no better off than the person who can’t read.” I interpret this as saying “if you don’t read anything, it doesn’t matter how much there is to read.”
So, let’s get to the bottom line. According to me, there is not “too much information.” There is simply a growing tendency to feign away from the information that is now available to you in volumes. Perhaps it is discipline that is in short supply and we just blame it on overload.
Whatever the case, the fact remains. You have lots of stuff to read, look at, internalize and benefit from. So, to avoid a nervous breakdown, why not just join my Inner Circle Sales & Marketing Club? I boil it all down to the necessities in an easy, fun and beneficial format. mike@mikemarchev.com
