This is the second of four marketing minutes devoted to FREE press coverage.
Often, it is not a dearth of ideas that may be slowing you down, but the technical details of submitting the press release.
Question #2: How do I establish credibility with editors?
Answer: Have something newsworthy to contribute.
Never use the word “publicity.” Editors hate that word because it compromises their independence.
Send a thank you note when you get published. Know what the publication and the publication’s audience are looking for in respect to interesting information.
Get to know the editor that’s most important for you by offering your expertise as a resource.
I’ll have another answer to another question next week.
“Accelerate your failure curve if you want to succeed faster”