I was wrong.

I remember telling a friend of mine not long ago that I thought things would be different, once I reached my age. I thought things would be easier. I thought the hard part would be yesterday’s news. Wrong again Mike-O.

This simply is not the case. But if you stop long enough to think about it, life would be pretty boring if we all had it together before the boys headed for the showers and the “fat lady” sang.

Marketing is what it is (fun) simply because some things work and other things don’t work. The reason for this is because our world is in constant spin.  Change is the only constant as we approach the year 2008.  And that is as it should be.

We all will face times when we feel inundated and overwhelmed. We won’t know which way to turn and what to do next. We might even become scared. (I hate it when people get scared.) The secret is to know that these times are coming and not to over react once they do.

I will experience these days and you will experience these days.

And when we do, let’s make it our business to have the courage and the confidence to know that they too will pass, as we continue to service our existing clients while looking for that next person to serve. After all, marketing is a dynamic process. It is not a stop-and-go strategy that we dabble with when we feel like it.

When sales slow down and your marketing pipeline dries up, please remember that we are all in this thing together, and together we will emerge out of this ‘temporary” funk and soon be doing our marketing “happy dance” again.

Which way to go? Go forward. With enthusiasm. With confidence. With personality. With hope. With ambition. With the knowledge and conviction that your business is to help people enjoy themselves.

Now that is a business worth developing.

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