Mistake #1: Assuming that people are rational.
Mistake #2: Assuming that people are eager for change.
Mistake #3: Assuming that once someone knows things the way you know them, they will choose what you chose.
Borrowed (stolen) from Seth Godin
You also might be interested in
Why are the most meaningful messages the most personal? And[...]
“If you spend 5 minutes a day thinking of reasons[...]
MYTH #1: SELLING IS A NUMBERS GAME Undoubtedly, you’ve[...]