by Mike Marchev Short Version: Be very careful where you choose to cut costs. Your customers are paying close attention, and some things (like toilet paper) need to work as designed. Expanded Version: You are probably conscientiously...

Why are the most meaningful messages the most personal? And painful? Because they are. To avoid boring you to tears with specifics, suffice it to say that I gave myself another personal wake-up call last week....

A few of you have hats like the one pictured below. The letters L-I-G stand for Life Is Good. www.lifeisgood.com While strolling down Delray Beach’s Atlantic Avenue one Saturday evening with my wife, sister and...

When I first moved to Florida my wife and I did not have a Rolodex of “go-to” sources. When an eye ailment hit my wife we first went the Walgreen’s route. When the problem persisted,...

Brought to you by AmaWaterways with Mike Marchev (The first in a series of ten articles) When I had the opportunity to share some of my sales and marketing information I jumped at the chance....