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Mike Marchev
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To Sell Is Human: Pitch

Feb 15, 2018

To Sell Is Human: Pitch “Research has discovered that the reason some subject email lines are more effective than others is directly related to ‘utility and/or curiosity.’” To Sell Is Human by Daniel Pink, page...

The Art of the Sale: Fail to Learn

Feb 13, 2018

“Each failure is considered an opportunity to learn.” The Art of the Sale– Philip Delves Broughton, page 222 Chapter 8 : A Hybrid Vigor We are taught from a very early age to avoid failure. I...

To Sell Is Human: Clarity

Jan 7, 2016

To Sell Is Human: Clarity Posted on January 7th, 2016 by Mike Marchev in Reading Between the Lines “Today, they must be skilled at curating it – sorting through the massive trolls of data and...

To Sell Is Human: Serve

Jan 6, 2016

Posted on January 6th, 2016 by Mike Marchev in Reading Between the Lines “Injecting the personal into the professional can boost performance and increase quality of care. Yet in the name of professionalism, we often...

Underlines: Do It Marketing

Nov 22, 2015

“DO IT MARKETING” BY DAVID NEWMAN….. page 60. “YOUR BUYERS ARE LAZY, BUSY AND BEFUDDLED.” Your buyers are no different than you are. Chances are they’re overworked, underpaid, and scurrying from morning to night trying to...

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