Lesson 1: Your Ideal Client Profile
Video: 2:23 minutes.
Pay attention. We are going to build on each new lesson until you have a complete grasp on the subject matter. And in this case, the subject matter involves building your business.
The video representation will be getting better. This particular video was shot from my laptop computer. Like you, I learn as I go.
Do you have clients you enjoy working with? Of course you do.
- Make a list of your “good guys.”
- Make a list of your “bad-guys.”
Determine the differences. This could include proximity, personality, age, experience, income levels, education, and a number of other differentiating factors. They will be what they will be.
Decide if you would like to discontinue a business relationship with a few of the “bad guys.” This is not a foolish idea.
- Ease of Relationship
- Travel History
- Referral Status
Exercise: Pay attention to the new and exciting opportunities that present themselves each and everyday for you to make contact with attractive prospects. Focus on these opportunities until our next meeting. Come prepared to share your thoughts.