Sales Lesson #22: Visibility Techniques
The “1-Sheet” offers the viewer a clear picture of who they would be dealing with, complete with strengths and a few testimonials from satisfied clients.
The “1-Sheet” offers the viewer a clear picture of who they would be dealing with, complete with strengths and a few testimonials from satisfied clients.
The Q& A Column is an easy way to create an ongoing communication campaign.
As the questions surface day to day, simply document the questions and supply your answer.
The visually controlling elements of this document is the photo, the column size, and the size of the Q and A.
Easy. You can also include two questions per sheet if you feel like it.
Another added value element is the Did You Know section.
What this sheet is missing is your contact info at the bottom. This is an absolute “must.”