Marketing Mistake #10 You let past buyers and customers get away
Shame on you! The human approach to losing an account is to stay away because you think that the people you were once doing business with don’t like you anymore. Foolish you. In all probability,...
Marketing Mistake #9: You fail to connect with your prospects and customers sufficiently often
Check it out! We are back to The Rule of 7. No harm. Repetition is the key to learning. Again. Contacting your prospects seven times over an 18-month period. That’s the key. WORTH REPEATING AND...
Marketing Mistake #7: You don’t ask for the business
“If he wanted to do business with me, he would call me.” BALONEY! Think of it this way. You are a professional. If you don’t ask me to do business with you, you are an AMATEUR....
Marketing Mistake #8: You are boring people
Hey, you can answer this one yourself. Who do you want to spend time with? Choice A: A boring, whining, negative slug? Choice B: A proactive, fun, creative, idea-generating, bundle of energy. This my friends is...
Marketing Mistake #6: You expect the prospect to do too much work
Let’s get this clear once and for all. It is your business. It is your life. It is your future. You have yours and I have mine. Others have theirs. And very seldom do the...
Marketing Mistake #5: You are not persistent
The Rule of 7 comes to mind whenever I talk about “persistence.” The Rule of 7 states: To make an impact in a stranger’s mind, you must contact them a minimum of seven times in each...
Marketing Mistake #4: You have no marketing plan
I don’t want you to jump ship on this one. Very few people in business today have a marketing plan. Most well-intentioned folks have a “wing-it” plan. They have a “we try harder” plan. They have an “I’m...
Marketing Mistake #3: You Are Not Client Centered
Most customers are getting tired of hearing companies chant the”CUSTOMER SERVICE MANTRA.” Based on my experiences in the marketplace, chances are pretty good that most companies are full of baloney. There are a great number of organizations...
Marketing Mistake #2: You don’t know why prospects buy.
Let’s use an example to “drive” this point home. If I asked you what attributes you look for when shopping for an automobile, you would give me your buying criteria on the matter. These are your personal feelings...
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