Shame on you! The human approach to losing an account is to stay away because you think that the people you were once doing business with don’t like you anymore. Foolish you. In all probability,...

Check it out! We are back to The Rule of 7. No harm. Repetition is the key to learning. Again. Contacting your prospects seven times over an 18-month period. That’s the key. WORTH REPEATING AND...

Hey, you can answer this one yourself. Who do you want to spend time with? Choice A: A boring, whining, negative slug? Choice B: A proactive, fun, creative, idea-generating, bundle of energy. This my friends is...

Let’s get this clear once and for all. It is your business. It is your life. It is your future. You have yours and I have mine. Others have theirs. And very seldom do the...

The Rule of 7 comes to mind whenever I talk about “persistence.” The Rule of 7 states: To make an impact in a stranger’s mind, you must contact them a minimum of seven times in each...

I don’t want you to jump ship on this one. Very few people in business today have a marketing plan. Most well-intentioned folks have a “wing-it” plan. They have a “we try harder” plan. They have an “I’m...

Most customers are getting tired of hearing companies chant the”CUSTOMER SERVICE MANTRA.” Based on my experiences in the marketplace, chances are pretty good that most companies are full of baloney. There are a great number of organizations...

Let’s use an example to “drive” this point home. If I asked you what attributes you look for when shopping for an automobile, you would give me your buying criteria on the matter. These are your personal feelings...

It is too easy to fall into the trap of simply hanging your shingle that reads “Open For Business.” Yes. Selling is a numbers game. Yes. There are millions of people who want and/or need your services....