Today’s message is powerful. I said “powerful.” Really Powerful. Do you feel me? More importantly, are you hearing me. I said powerful.
I happened upon these three words, and more specifically, what these three words mean (to you) quite accidentally.
Hey! Who cares how the message materialized? It just did. And it is powerful.
Not long ago I took a golf lesson. This was way over do, and heaven knows I needed one. The pro was a great teacher. More on what “great” means and how it happens in another article. He had me focusing on a very specific aspect of my swing. A very small and well-defined area … an area I could readily identify with … an area my mind could totally comprehend.
In short, he had me enter a spot on my swing arc that he referred to as getting into the right position. Beautiful. I knew exactly what he was referring to.
If my “position” was correct, the chances of me “connecting” with the target (the golf ball in my case) was highly predictable. Information heard, internalized and understood.
Next came the “follow through.” If I allowed my club to continue on a path that assured “flow”… the motion from that point on became academic.
Position. Contact. Follow through.
Enough about how I eliminated my debilitating “slice” from my golf game. What does this have to do with you? Just about everything.
If you can hear, understand internalize (and practice) what I am about to tell you, you too will be on course to eliminate much of your debilitating sales problems.
Position: You must put yourself into a position that will enhance your probability for success. This means “out into the marketplace. You must become visible and better known with the people you actually care about. You must get out of your office or home more and into the world … your world.
Contact: With all the hoop-la about texting, tweeting, Facebook etc, I remain one of the old-schoolers who honestly feels that “selling is a contact sport.” At least it still is in our personal small businesses.
“Eye-to-eye” and “belly-2-belly” is the only way you can effectively introduce your personality into the sales equation. In a me-to industry, this is remains the best way to differentiate yourself from the competition. Get out and into the faces of your prospects more. Period!
Follow through: This also will position you (miles) ahead of the competition. Just do what you say you will do … consistently. If you can’t do something or have no intentions of doing something, don’t tell me you are going to do it. This is the single most glaring shortcoming of all (spelled 95%) sales professionals. Amateurs can raise this percentage to 99.9%. Be there for me … again and again and again. Follow through.
Okay. You caught me. Four words. But by now, you have received my “four-word” message.
PS. Hey! You want a FREE Special Report on 10 Mistakes To Avoid Making at All Costs? Shoot me an email to mike@mikemarchev.com and put the number “10” in the Subject box.
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